Housing associations don't really do branding. Awareness and personality aren't high on the agenda. Unless, that is, they're led by a forward-thinking CEO.

We were asked to devise a marketing campaign and strategy to launch Devonshire Street's new multi-million pound, Diagnostic Centre for The Harley Street Clinic.

Most airline ads sell the airline. With South African Airways we sold the country. SAA is the national flag carrier and largest airline of South Africa.

In choosing holidays, people don't just want choice, they want inspiration. That's the thinking behind Citrus, a travel company that sells an idea.

To its great credit, Rosebery understands the importance of community spirit inspired by good branding and effective communication.

Ten unemployed youths were selected to be trained at the Prue Leith Academy in Johannesburg before returning to the Hoxton Apprentice...