Atticus had already created world class branding for The Harley Street Clinic. As a result of its success we were asked to devise a marketing campaign and strategy to launch the Clinic's new multi-million pound, state-of-the-art Diagnostic Centre.
A three-month campaign, aimed at raising awareness among consultants, began with a series of postcard-style mailers informing healthcare professionals of the unrivalled facilities. To support this notion of excellence we worked with resident consultants to produce a series of videos, accessible via the The Harley Street Clinic website, explaining the advantages of using the centre, both for patients and specialists.
Consultants talking to consultants. Peer to peer marketing at its most effective. The Clinic's branding applied consistently throughout.
Phase 1 of the launch campaign was completed in 2011, with Phase 2 – providing facilities for a further 30 consultants – due in October 2012