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Atticus win redesign of FloPast website

Atticus win redesign of FloPast website

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Design brand agency Atticus Creative announces the latest client to join its roster today, having won a 5 figure contract with drainage and water related projects company FloPast. The agency were appointed as part of a three-way pitch process and have been brought on board to support a major period of expansion for the company.

The project will include a review of the FloPast brand to ensure that its online presence has a more focused and forward thinking identity, strengthening its position in the marketplace. The new site will enable improved user experience and navigation, showcasing the broad range of products and services offered by the company.

Atticus outlined a creative approach which centred on the FloPlast brand proposition.

Though FloPlast has grown significantly since its beginnings, they haven’t compromised their core belief that people matter, first. This approach has seen the business achieve a remarkably low staff turnaround and customer relationships that span decades. We’ve proposed a design driven by the proposition that now communicates FloPlasts expertise, people-centric behaviour and size. The proposition is also defining the development of the brands’ tone of voice, messaging and imagery and branded communications.

Sanjay Chauhan, Atticus

FloPast is currently in the process of securing a major expansion which will see the company increase its annual turnover from 80 million to 140 million. Established over 35 years ago FloPast, are proud of their heritage boasting an impressively low staff turnover and a strong sense of customer loyalty. They were looking for a way to articulate this within their online identity, developing the brand in line with their expansion, whilst retaining their existing stakeholders.

FloPast Emily Robinson said “FloPast are delighted to be working with Atticus Creative to develop our new website. The new site will be completely transformed with a fresh new look and easy navigation. Awarding Atticus the project was an easy option for us, their forward thinking approach and relaxed attitude stimulated everyone’s creative ideas that brought the project to life”

The project is due to be completed in Autumn 2017.

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