An honest tone of voice
We know the power of good copy. Good copy provokes a strong response, makes people take notice and makes people think. Its memorable.
Resisting the trend to the adopt or adapt a homogenised informal style, we created a distinct and honest tone of voice that is an unquestionable reflection of Wandle’s bold vision and new way of working.
We wanted the copy to work harder, especially in the area of recruitment where Wandle was focussing much of its attention. We created the copy for a number of ads that positioned the customer as the driving force behind the needs of recruitment, and also with the expressed intent of attracting people not typically employed in social housing.